We Know our Audience

The home of big brands, big personalities, and lucrative, responsive audiences,Primedia Broadcasting creates connections that achieve incredible results.

We are home to premium radio stations 947, 702, Kfm 94.5 and CapeTalk; as well as award-winning independent news brand Eyewitness News.

With a powerful portfolio of assets and a cumulative weekly listenership of more than three million people, we can meaningfully connect with a diverse range of South Africans across more platforms, more often.

We pride ourselves on truly understanding our audience and their behaviours, while providing data and insights-informed solutions for our clients and stations. Our active research panel (Primedia Footprints) provides us with a unique advantage in the South African radio marketplace, and allows us to help you make the best decisions for your campaigns.

EXPANSIVE REACH VIA MULTIPLE PLATFORMS

‘Stackable reach’ means maximising your audience via an ideal combination of Primedia channels.

Exponentially increase your brand’s audience by creating a presence across multiple Primedia platforms: live radio spots on our stations, streamed and podcast audio, web page displays, extensive social media reach, online video – and promotional opportunities through Primedia events.